Woohooo!  The Coolest is finally put together and after spending the last week or so putting this baby through the paces and shooting video and I couldn’t be happier with the result.

It blends better.  It rolls better. The music is louder and wow does it turn heads!

As soon as I started working with the industrial design team earlier this year I took every opportunity to pack even more cool features into the Coolest.  I’ll share more of them with you over the next 14 days before the Kickstarter campaign re-launches, but here’s one I’m pretty excited about.

Built In Storage:

Certain gear is key for any outing and among the most essential are plates and a sharp knife. The Coolest lid is designed to store multiple full size reusable plates that can also be used as a cutting board.  And right beside that is handy rustproof ceramic knife to tackle those sliced limes or any of a hundred other picnic uses.

 Let me know what you think of the new COOLEST and the brand new storage feature on our Facebook page https://www.facebook.com/coolest  Help us build our momentum as we count down to launch!